Digital Marketing

If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point.That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your...

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what...

Understanding your competitors’ marketing activity is important if you want to beat them. But how exactly can you view and track their activities?It’s simple—you can use a tool like Ahrefs to find out.1. Identify your organic competitors If you want to get an overview of the organic search competition in your...

If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too. By doing so,...

Marketing is one of the most important skills to learn as an e-commerce store owner. By learning marketing, you’ll always have a steady stream of new customers.Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you...

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what...

WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer.However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want...

Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As you’re probably all too aware at this point, GA4 is coming. Old versions of Google...

Keyword research is a three-step process:Find keyword ideas that people are searching forCheck their ranking difficultyFigure out the best way to rankIn this post, you’ll learn how to do these tasks with nine free keyword research tools.The best free keyword research toolsKeyword Generator shows up to 150 keyword ideas. Just...