Digital Marketing

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and...

SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail.Here are 10 extraordinary examples of websites that failed to fool Google. Key stats 79,543 keywords, April 20221,204 pages, April 2022 Total traffic: 5.2M, April 2022This website describes itself as the “world’s best...

We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers. However, when done right, a listicle can get both clicks and...

To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this?Let’s get started.Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but...

According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from...

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there's a way to automate some of your tasks —...

People want a sense of direction when they're shopping. They want to see their choices grouped together — whether they're looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products...

We’ll take a look at the types of organic keywords everyone interested in SEO should know.If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects. Seed...

Is your website ready to attract and convert mobile website visitors into leads?  According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google...

Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things.Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder.1. SEO marketing automation toolsMany SEOs dream of automating their business, but how much...