Digital Marketing

“Discovered - currently not indexed” means Google knows about the URL but hasn’t yet crawled or indexed it.Follow this five-step process to diagnose and fix the issue.If you only see a few pages with the “Discovered - currently not indexed” issue, try requesting indexing via Google Search Console (GSC). To...

How Both can Boost Traffic

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that...
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp...
E-commerce SEO is about understanding how people search for what you sell, then creating and optimizing pages to rank for those terms.That may sound easy enough, but avoiding technical issues along the way is a challenge. This guide teaches you how to navigate the e-commerce SEO minefield to drive more free...
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins...
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When someone regularly adds new content to their sites, they face an inevitable question: What happens...
Getting more traffic to your website from organic search can be done in three ways.You can either:Rank higher for existing keywordsRank for more keywordsGet more clicksThe SEO techniques below all help you do one or more of those things.1. Learn from your competitorsCompetition makes life harder, but your competitors can...
How to Create an Editorial Calendar [Examples + Templates]
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of...
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively...
Every writer knows the pain of staring for hours at a blank page and producing nothing.But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline. Creating a blog post outline will help you:Overcome the dreaded “writer’s block.”Organize your thoughts...

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